Earth
What it protects.
Where every product comes from, and where it goes back to.
All workCase study 04 of 13
Earthics
A name, an identity and packaging for an eco-friendly products company - built to make doing right by the earth look confident.
The brief
Sustainable, without the sermon.
Adikart Solutions was launching a range of eco-friendly paper products - tissues, cups, carry bags and packaging - and needed a brand to carry them.
The category is crowded with leaves, greens and guilt. The business wanted something that felt modern and trustworthy to buyers first, with its environmental promise built in rather than painted on.
Doing right by the earth should look confident, not apologetic.
So we started with the name, then built a mark, a warm earth-and-sun palette and a pattern that could stretch from a business card to a tissue pack.
01 · Brand Naming
Earth, with ethics built in.
Ethics
How it behaves.
How the business chooses materials, makes products and sells them.
Earthics
One word to own.
Easy to say, unusual enough to trademark, and wide enough for any product line.
Domains we shortlisted
- earthics.in
- earthics.eco
- theearthics.com
- earthicspackaging.com
- earthicspack.com
- earthics.life
- earthicsproducts.com
02 · Brand Identity
Eight arrows, one point of origin.
The mark is an asterisk of arrows - half earth-brown, half sun-orange - pointing out to every market and back to one source. Every angle sits on a 45° grid with a single stroke width.
Rust#943D00
Saffron#ED7800
Sand#F4EAE1
Charcoal#262423
Pattern
The mark, unpacked into a texture.
Outlined arrows tile and turn across envelopes, bags and cups - recognisable even when the logo is out of frame.
03 · Collateral
Paper that practises what it preaches.
Business cards, envelopes, cups and carry bags - the pattern does the talking, the mark signs off.
04 · Packaging
A hundred reasons to pull another.
The first product to wear the brand: a 100-sheet napkin pack in 100% eco-friendly paper. Keep scrolling to pull a few.
- Soft Tissues, 100 NThe front leads with the mark, then one clear promise on a warm rust arc.
- SoftA feather says it before the word does.
- AbsorbentLayered sheets with droplets - the job, drawn simply.
- HygienicA hand and a shield for a product that touches skin.
- QualityA seal of approval to close the set of four.
- We care about the environmentThe back carries recycling, buy-back and litter guidance alongside the product details.
Soft
Absorbent
Hygienic
QualityThe Earthics napkin pack: the front shows the logo, "Soft Tissues, 100 N, 100% eco-friendly paper" and four claims - soft, absorbent, hygienic and quality. The back lists product details and environmental guidance.
Brand guidelines
The whole system, page by page.
Logo, colour, typography, pattern, stationery and mockups. Drag or click to turn pages, or use the ← → keys.
The outcome
A brand ready for every product.
Earthics launched with a name it can own, a mark that works at the size of a favicon or a carry bag, and a system its first product already wears.
- Name, rationale and domain shortlist
- Logo, monogram, colour and typography
- Brand pattern and stationery
- Cups, carry bags and tissue packaging
