All workCase study 08 of 13

NNR Dreamscape

Brand, story and website for a Hyderabad developer turning barren land into self-growing eco-communities. Rejoice in prosperity.

Client: NNR Dreamscape Real Properties & Developers
Industry: Real estate · eco-living
Scope: Brand Strategy, Identity, Storytelling, Website UI/UX
Year: 2020

The brief

Counter the city, grow a community.

Dreamscape is developing a modern, ecologically sound living environment - self-growing eco-communities with lush green facilities.

Residents can be part of organic farming and enjoy eco-luxurious activities at the Eco Commune Club, spread across a sprawling two acres. The vision is bold: take barren land and turn it into green living spaces that counter the ill effects of urbanisation.

Experience eternal prosperity by living in harmony with mother nature.

A vision that big is hard to sell from a brochure. So we built the brand, broke the whole journey into phases told with hand sketches and illustrations, and carried both into an interactive website.

01 · The mark

A home, five elements and a tree.

House

Five elements
pancha bhoothas

Trees & greenery

Dreamscape

The hand is the five elements - the pancha bhoothas - rising out of a home to become a tree.

Around it, a stamp: DREAMSCAPE above, "Rejoice in prosperity" below, established 2017. Scroll and the ring turns like a seal being pressed.

On paper

Reversed

02 · Identity system

Leaf green, sun yellow.

A deep leaf green carries the brand, a bright yellow catches the eye, and charcoal and white keep it clear. Grota Sans leads; PT Sans does the reading.

Leaf#107C10

Sun#FEF200

Charcoal#2D2D2D

White#FFFFFF

Primary font Grota Sans from Thin to Heavy — Grota Sans

Secondary font PT Sans with a sample card — PT Sans

The Dreamscape badge as app icons on green, yellow, charcoal and white — Backgrounds

Printed sheets of the Dreamscape tree-icon pattern — Pattern

03 · Storytelling

From barren land to a living community.

We broke the whole vision into ten phases. Each one started as a pencil sketch and became a coloured illustration. Scroll to walk the land.

Coloured illustration: Barren Land — 01Barren LandWhere it starts: dry, open land with a lone tree.

Pencil sketch: Barren Land — 01Barren LandWhere it starts: dry, open land with a lone tree.

Coloured illustration: Land Levelling — 02Land LevellingThe ground is levelled and prepared for planting.

Pencil sketch: Land Levelling — 02Land LevellingThe ground is levelled and prepared for planting.

Coloured illustration: Plantation — 03PlantationSaplings go in, row by row, by the people who'll tend them.

Pencil sketch: Plantation — 03PlantationSaplings go in, row by row, by the people who'll tend them.

Coloured illustration: Arrangement for Drip Irrigation — 04Arrangement for Drip IrrigationLines are laid out so every plant gets water.

Pencil sketch: Arrangement for Drip Irrigation — 04Arrangement for Drip IrrigationLines are laid out so every plant gets water.

Coloured illustration: Drip Irrigation — 05Drip IrrigationWater from the well reaches every row, drop by drop.

Pencil sketch: Drip Irrigation — 05Drip IrrigationWater from the well reaches every row, drop by drop.

Coloured illustration: Rain Water Harvesting — 06Rain Water HarvestingRain is captured and stored below ground for dry months.

Pencil sketch: Rain Water Harvesting — 06Rain Water HarvestingRain is captured and stored below ground for dry months.

Coloured illustration: Construction — 07ConstructionHomes are planned with the trees, not instead of them.

Pencil sketch: Construction — 07ConstructionHomes are planned with the trees, not instead of them.

Coloured illustration: Solar Panel — 08Solar PanelSolar panels power the community from the sun.

Pencil sketch: Solar Panel — 08Solar PanelSolar panels power the community from the sun.

Coloured illustration: Community Club — 09Community ClubThe Eco Commune Club becomes the heart of the place.

Pencil sketch: Community Club — 09Community ClubThe Eco Commune Club becomes the heart of the place.

Coloured illustration: Life at Dreamscape — 10Life at DreamscapeA green community that keeps growing on its own.

Pencil sketch: Life at Dreamscape — 10Life at DreamscapeA green community that keeps growing on its own.

01Barren Land

Animated hand-drawn doodles of eco-living ideas — Idea doodles

Sketching sessions with pencils and markers on paper — Sketching sessions

04 · Website UI/UX

A website that tells the story.

Designed and developed for Dreamscape: the illustrations become the interface, with simple paths to communities, ROI and booking a plot.

nnrdreamscape.com

The full Dreamscape homepage design, from illustrated hero to footer

Problem and solution page with the site on a tablet and phone — Problem & solution

Animated interface with the hand-and-tree illustration — Animation

ROI page with an illustrated character — ROI

Custom icon set with hand-drawn vine divider — Icons

Website pages laid out isometrically under a sketched landscape — All pages

05 · Applications

Stamped on everything green.

From the sales office to a pin badge, the seal travels well - on enamel, wood, paper and a billboard in the sky.

A green Dreamscape reception with the badge and Rejoice in Prosperity on the wall — Sales office

A Dreamscape billboard against a blue sky — Billboard

A Dreamscape standee: Experience eternal prosperity — Standee

Dreamscape letterhead and envelope with a leaf motif — Stationery

Green enamel mug and bowl with the badge — Enamelware

The badge engraved on a wooden disc — Wood

White lanyards printed with green leaves — Lanyard

A green Dreamscape pin badge — Pin badge

A topiary tree in a green Dreamscape pot — Planter

Brand & story book

The journey, page by page.

Brand pages and every storytelling phase. Drag or click to turn pages, or use the ← → keys.

The outcome

A vision people can see.

Dreamscape can now show buyers exactly how barren land becomes a green community - in a seal they trust, a story they can follow and a website that walks them through it.

Brand strategy, badge logo and identity system
Ten-phase illustrated story, from sketch to colour
Website UI/UX, icons and animation
Sales office, print, outdoor and merchandise

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