SKU 01 · Face serum
Clove & Curcumin Serum
Soothing, clarifying face serum.
All workCase study 07 of 13
Bare & Fair
Packaging for a Canadian botanical skincare line - three products, three colours and one calm system that lets the ingredients speak first.
The brief
Natural skincare, without the noise.
Bare & Fair makes skincare from time-tested botanicals - curcumin, clove, saffron, turmeric and rose.
Their first three products needed packaging that felt clean and trustworthy on the shelf, carried every claim in English and French, and could grow into a wider range without starting again.
The ingredients are the story - so everything else steps back.
Each carton leads with one hand-drawn botanical and one colour. The seal, type, icons and layout stay identical, so the range reads as a family from across the room and as three distinct products up close.
The range
One botanical for every product.
SKU 02 · Facial oil
Saffron & Turmeric Face Oil
Radiance-boosting facial oil.
SKU 03 · Body butter
Rose & Turmeric Body Butter
Nourishing body butter.
Structure
From flat sheet to finished form.
Every carton starts as a dieline: four panels, a tuck-top lid with the seal, and a snap-lock base. The artwork is laid out so the front, claims and ingredients each land on their own face.
The carton
Turn it over in your hands.
Built from the real print files. Drag to rotate, or switch products to compare the three cartons.
In the world
Quiet on the shelf, warm in the hand.
Soft daylight and plain plinths keep the focus on the cartons, the way the packaging keeps the focus on the ingredients.
Showcase book
Every carton, flat and finished.
Each spread pairs a print-ready dieline with its finished carton. Drag or click to turn pages, or use the ← → keys.
The outcome
A range that can keep growing.
Bare & Fair launched with three cartons that feel like one brand. A new product only needs a botanical and a colour - the system does the rest.
- Three cartons: face serum, facial oil and body butter
- A hand-drawn botanical and colour for each product
- Shared seal, claims icons and bilingual layout
- Print-ready dielines and product mockups
