Positioning
A partner that upgrades materials
Not a commodity supplier selling by the kilo, but a specialist that solves a processing or performance problem.
All workCase study 03 of 13
Nexapol
Brand strategy and identity for a Hyderabad maker of next-gen polymer modifiers. Small additions, big performance.
The brief
An invisible business, made visible.
Nexapol makes the additives, masterbatches and compounds that help plastics perform - tougher shoe soles, scratch-free car interiors, easy-peel food lids and better recycled material.
Its products disappear inside other people’s products. Buyers are engineers and procurement teams at international brands, spread across eight very different industries, and they need to trust a supplier long before they ever see a pellet.
Nexapol needed a brand that feels engineered and dependable, warm enough to stand out from commodity suppliers, and simple enough to explain one company across recycling, footwear, cables and cars.
Shaping the future with next-gen performance polymers.
01 · Brand strategy
Small additions, next-gen performance.
A few percent of the right additive changes how a whole material behaves. We built the brand on that idea: Nexapol is the small, smart addition that makes everything around it perform better.
The name
NEXAnext generationPOLpolymerthe promise is in the name
Promise
Elevating performance
Every product makes something last longer, look better or process faster. The line leads every piece of communication.
Personality
Engineered, warm, plain-spoken
A precise geometric wordmark, a warm serif voice and heat-of-the-extruder colours. Technical, never cold.
100+
Speciality products
10+
Patents
06+
Export countries
08
Industries served
02 · Brand identity
Two halves, one stronger material.
Two interlocking halves: a base polymer and the modifier that upgrades it, locked into one form.
Built on three ellipses, the mark reads as pellets, as a chain link and, in the space between the halves, as an N. Orange is the material; rust is what Nexapol adds. Scroll to lock them together.
A custom geometric wordmark whose letters link the way molecules bond - and the O carries a rust pellet from the mark.
Identity system
Extruder heat, on warm cream.
Orange and rust come from the glow of a running extruder and run together as one gradient. Cream keeps pages light and human; carbon handles the technical detail.
Heat gradientOrange → Rust
Nexa orange#F26E21
Polymer rust#BB3B26
Cream#FFF4EC
Carbon#1E1A19
Headlines · Crimson Pro
Aa
Elevating performance with Nex-Gen polymer modifiers
Text & data · Geologica
Aa
Anti-scratch silicone masterbatch for PP interiors
Mark pattern
Silicone Masterbatches
Polymer Additives
Engineering Compounds
Product pillsFull colour
Reversed on heat
On carbon
03 · Market architecture
One brand, eight industries.
We organised the whole offer by the industry it serves, so a footwear buyer and a cable engineer each find their own problem first. Each market got its own outline icon.
Plastics recycling
Value addition during recycling decides the quality of the recycled material.
- IV enhancers and chain extenders for PET & nylons
- Compatibilisers for mixed plastic waste
- Odour reduction and anti-yellow masterbatches
Footwear
Light, resilient EVA soles that resist abrasion - used by international brands in India.
- Nexa Evax anti-abrasion silicone masterbatch
- Super-soft TPE for footwear soles
Bio plastics
The single-use plastics ban grew bio plastics fast, and with them new processing limits.
- Chain extenders for recycling
- Slip agents for easy opening
- Compatibilisers for PLA/PBAT
Automotive
Scratch-resistant PP interiors and engineering compounds for under the hood.
- Nexa PP50 anti-scratch silicone masterbatch
- Glass-filled PP and nylon compounds
- PC/ABS and PC/PBT compounds
Plastic packaging
Food-grade easy peel for jam, butter, jelly and yoghurt lids.
- JUSPEEL easy-peel solution
- Tie layer resins
- Non-migratory silicone slip agents
Wire, cable & OFC
High-temperature process aids, coupling agents and stabilisers for consistent cable compounds.
- Silicone process aids and coupling agents for HFFR
- High-temperature jacketing compounds
- Water-swellable coatings and TPEs
Custom compounds
Compounds developed for each customer’s application.
- FR compounds for EV
- PP, PBT and nylon FR compounds
- Impact modifiers as masterbatches for moulding
Infrastructure
A manufacturing facility in Hyderabad with its own testing lab.
- Twin-screw extruders and kneaders
- Lab-scale extruder
- Full testing laboratory
04 · Applications
From the plant floor to the sales desk.
The identity had to hold up on a shipping carton and a 25 kg sack in a warehouse as well as on a business card across a meeting table.
05 · Expo stall
The brand, life-size.
At the trade fair the identity became a space you walk into: a fascia you can spot across the hall, walls that tell the market story and a counter carrying the product pills.
Company brochure
The whole offer, page by page.
Eight pages, one per market, in the brand’s colours and type. Drag or click to turn pages, or use the ← → keys.
The outcome
A specialist you can see.
Nexapol now looks like what it is: a speciality partner, not a commodity supplier. One clear idea, a mark that explains it and a system that stretches from a lab sample to an eight-market brochure.
- Brand strategy, positioning and the name story
- Interlocking mark, linked wordmark and logo system
- Colour, type and market icons
- Brochure, packaging and stationery
- Trade-fair stall, from fascia to counter
